The name Swarovski is the family name of Daniel Swarovski, the founder.

Whilst apprenticed to his father (a glass cutter) in a Bohemian glass foundry in 1892, Daniel created a prototype cutting machine and moved to patent the invention. With the help of financial backers he formed his own company, Daniel Swarovski & Co, which was established in Wattens, a town located in the Austrian Alps where there were extensive sources of wood to fuel the furnaces of the foundry and easy and inexpensive access to hydro-electric power.

Before the end of 1895, the new Swarovski Company had produced its first line of crystal glass products. Initially there were a few production problems but by the early 1900's after refinements in production and technique, the company's line of crystal glass items expanded to include crystal jewellery.

In1956, Daniel's grandson in collaboration with Christian Dior developed a metallic rainbow-like coating they called Aurora Borealis (AB) and in 1976 the first of their ‘Silver Crystal' figurines (a mouse) was created.

They continue to innovate as world leaders in crystal production, with shapes, colours, coatings and effects in the broadest array. Taking crystal production from it's initial uses, Swarovski have added numerous applications to the base product. Nowadays you can expect not only to see crystals on chandelier trimmings and traditional jewellery; now you can knit with crystal yarn, have crystallized wallpaper, add crystals to all manner of textile applications, and embellish almost anything and everything with crystal.

Today, Swarovski is still a family business, their crystal range includes jewellery stones and beads, many crystal ‘fabrics' and trimmings, cubic zirconia, ornaments, chandelier parts and handles. They also have several other brands such as reflective surfaces - Swareflex, grinding, cutting and drilling systems - Tyrolit, and optical lenses - Optik. All Swarovski products reflect the values of the company - respect, integrity, and a sense of responsibility toward people and the environment.They are certified according to class II of the OEKO-TEX Certificate 100.

The company's headquarters are in Feldmeilen, Switzerland and Swarovski has production locations in Argentina, Austria, Brazil, China, Czech Republic, France, Germany, India, Indonesia, Italy, Jordan, Liechtenstein, Mexico, Switzerland, Thailand, Turkey, UK and the US.